5-member popular group SS501 officially becomes models for France's leisure-wear brand, Le Coq Sportif.
Le Coq Sportif, a French leisure-wear brand highly popular among youngsters, has signed a 6-months model contract with Kim Hyun Joong, who became a superstar due to his role in Boys Over Flower, as well as the members of his group, SS501, who're also popular Korean idols.
Previous models for Le Coq Sportif were foreigners, and this is the first time they've chosen to work with Korean artists to be their models and spokesperson. Foreign stars have always been chosen as the brand stresses on its image as France's authentic leisure-wear for youngsters. The unprecedented choice of using SS501 as models is due to their unique individual characteristics, and their strong personality, which fits the brand's image.
A representative from Le Coq Sportif said, "All the members each have their individual charm, including Kim Hyun Joong's lazy yet unique charisma. This fits our brand's orientation very well." "They're not only Korea's best looking boys, they also have an unique fashion sense, so we look forward to SS501 bringing a different sense of style to our brand."
Le Coq Sportif has already completed filming the first advertisement for SS501 in mid April. That was the first time the members had met up to work together after a long time, so they were more united, eager and energetic. The members had also taken polaroid photos themselves, which will be used in the brand's advertisements.
Credits: Newsen + Julieann@www.hyunjoonchina.com + (English translation) SS5014Ever @ Quainte.com
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Do you want to know why I love Bong so much?
I used to like blahblah because of his looks and stuff.. it was never the talent.. but Bong is special, he is different. I admit.. from the start, it was because of his looks. But after finding out more of him.. I realized so many amazing things of Bong. He created all the hit songs of Bigbang. Lies, Last Farewell, Haru Haru. He debuted in the entertainment industry since a very young age. Look at his success now.. its incredible for a age of 21. & his love for his members.. he wrote Look at me Gwisoon for Dae sung as his birthday present and it was a hit song too. Well, he also wrote Strong Baby for Seung Ri! Strong Baby is number 1 on many charts now! Oh.. he was on Arena as "Arena's Top 8 Men Who Have Shined In 2008". He is the youngest in them.. Recently, anti fans says that Bong is always stealing the limelight of Big Bang.. eg, standing in the middle of photos, wearing something unique during performances.. BUT HE DESERVES IT. He spend most of his free time composing songs! Without Bong, Big Bang won't exist. A new group can never succeed without hit songs.. and Bong composed all of them excuse me. He is the best leader. I always thought that the eldest gets to be the leader (almost all idol groups are like that). Bong is not the eldest. Tabi is. But its absolutely fair for him to be the leader....... his works proves it all. Last but not least.......... his birthday is on the 18th August.. mine is on the 15th August......... Heeeeeeee :D
